About Surana Gems & Jewels
Thirty Years Preserving Royalbloom Heritage — Founded by Mr. Rajendra Surana in Jaipur, Crafting Heirloom Jewelry Since 1995
Our Journey
The Beginning: Jaipur, 1995
In Jaipur's historic Johari Bazaar, where craftsmanship has flourished for centuries, Mr. Rajendra Surana established his practice in 1995. What began with a curated emerald collection would evolve into a commitment—preserving the jewelry techniques once cherished by royal families across India.
His vision was rooted in a simple belief: exceptional craftsmanship deserves to continue. The artisans of Johari Bazaar, whose families had served royalty for generations, understood this intimately. Their practiced hands shaped gold and set stones with methods refined over centuries. This became Mr. Surana's foundation.
Building on Emeralds (1995 - Still Going Strong)
The early years centered on transparency and quality. Each emerald underwent thorough evaluation, with complete disclosure guiding every client interaction. This approach—selective, honest, deliberate—built trust organically.
Clients from those years still return. A pendant from 1996 continues to catch light beautifully. A necklace from 1998 has traveled through family celebrations, its brilliance unchanged. These enduring pieces speak to the standards that defined the beginning.
The Diamond Era (2000 - Growing Every Year)
As relationships deepened, clients naturally sought guidance on diamonds. Mr. Surana invested extensively in gemological education, understanding grading standards, consulting industry experts.
The decision to certify every diamond through the International Gemological Institute came before this was standard practice in Jaipur. It reflected a core principle: customers deserve verifiable quality, documented and transparent.
The Royalbloom Revival (2010 - Present)
A pivotal encounter in 2010 changed everything. An aging master craftsman expressed concern about Jadau—the ancient technique of setting uncut diamonds in gold using natural lac, without modern adhesives.
For Mr. Surana, preserving this art became essential. He embarked on an extensive journey across Rajasthan, locating remaining master artisans and learning their methods. These craftsmen, some retired for years, initially questioned whether anyone still valued such specialized work, but Mr. Surana's genuine commitment convinced them. He mastered the preparation of lac, the precise pressure for setting Polki diamonds, and traditional techniques developed over centuries in royal ateliers. The Jadau Diamond Polki collection launched in 2010, and today it defines Surana Gems and Jewels—heritage not as history, but as living practice.
The Beginning: Jaipur, 1995
In Jaipur's historic Johari Bazaar, where craftsmanship has flourished for centuries, Mr. Rajendra Surana established his practice in 1995. What began with a curated emerald collection would evolve into a commitment—preserving the jewelry techniques once cherished by royal families across India.
His vision was rooted in a simple belief: exceptional craftsmanship deserves to continue. The artisans of Johari Bazaar, whose families had served royalty for generations, understood this intimately. Their practiced hands shaped gold and set stones with methods refined over centuries. This became Mr. Surana's foundation.
Building on Emeralds (1995 - Still Going Strong)
The early years centered on transparency and quality. Each emerald underwent thorough evaluation, with complete disclosure guiding every client interaction. This approach—selective, honest, deliberate—built trust organically.
Clients from those years still return. A pendant from 1996 continues to catch light beautifully. A necklace from 1998 has traveled through family celebrations, its brilliance unchanged. These enduring pieces speak to the standards that defined the beginning.
The Diamond Era (2000 - Growing Every Year)
As relationships deepened, clients naturally sought guidance on diamonds. Mr. Surana invested extensively in gemological education, understanding grading standards, consulting industry experts.
The decision to certify every diamond through the International Gemological Institute came before this was standard practice in Jaipur. It reflected a core principle: customers deserve verifiable quality, documented and transparent.
The Royalbloom Revival (2010 - Present)
A pivotal encounter in 2010 changed everything. An aging master craftsman expressed concern about Jadau—the ancient technique of setting uncut diamonds in gold using natural lac, without modern adhesives.
For Mr. Surana, preserving this art became essential. He embarked on an extensive journey across Rajasthan, locating remaining master artisans and learning their methods. These craftsmen, some retired for years, initially questioned whether anyone still valued such specialized work, but Mr. Surana's genuine commitment convinced them. He mastered the preparation of lac, the precise pressure for setting Polki diamonds, and traditional techniques developed over centuries in royal ateliers. The Jadau Diamond Polki collection launched in 2010, and today it defines Surana Gems and Jewels—heritage not as history, but as living practice.
Crafting Excellence Since 1995
Founded by Mr. Rajendra Surana in Jaipur's historic Johari Bazaar, Surana Gems & Jewels has been creating exceptional jewelry pieces that combine traditional craftsmanship with uncompromising quality standards.
The Surana Philosophy
Transparency Guides Every Interaction
When evaluating gemstones with clients, Mr. Surana shares complete information—the brilliance, the characteristics, even imperfections. This honesty, sustained over three decades, builds the trust that brings families back across generations.
Trust Matters More Than Transaction Size
Whether a client selects a modest pendant or an elaborate bridal set, they receive identical attention and expertise. Elaborate Jadau pieces involve multiple skilled artisans working in coordination, each contributing specialized expertise.
Heritage as Living Practice
We're not creating museum pieces—we're crafting jewelry for real celebrations using authentic historical methods. Training young artisans ensures these skills continue thriving for generations ahead.
Our Vision
Preserve traditional Indian jewelry techniques not as historical artifacts, but as living practices. Through comprehensive training and thorough documentation, ensure these methods remain accessible and active for generations ahead.
This heritage will outlive its current practitioners.
Our Mission
Create jewelry bridging past and present—pieces honoring traditional techniques while serving contemporary celebrations. Every creation designed to be treasured across generations, crafted with enduring quality enabling meaningful transmission.
Why Choose Surana Gems & Jewels?
Under Mr. Rajendra Surana's visionary leadership, we've built a legacy of uncompromising quality. Every piece reflects our commitment to excellence, from premium materials to masterful craftsmanship. Our philosophy is rooted in transparency, trust, and the preservation of traditional Indian jewelry techniques.
Premium Materials
We source only the finest gemstones and precious metals. Every emerald, diamond, and gold piece is carefully selected, ensuring exceptional brilliance and lasting value in every jewelry creation.
Master Artisans
Our skilled craftsmen, trained in traditional techniques like Jadau and Kundan Meena, bring decades of expertise to every piece. Each jewelry item is handcrafted with meticulous attention to detail.
Timeless Designs
From classic Jadau Diamond Polki bridal sets to contemporary Colorstone Diamond pieces, our designs blend heritage elegance with modern sophistication, creating jewelry that transcends trends.
Our Quality Promise
Every piece of jewelry from Surana Gems & Jewels is backed by our founder's personal commitment to excellence. With certified diamonds, certified gold, and traditional craftsmanship, we guarantee authentic quality that lasts for generations. Experience the difference of premium jewelry crafted with passion and precision in Jaipur.
Meet Our Team
The passionate individuals behind Surana Gems & Jewels
Mr. Rajendra Surana
With over 30 years of experience in the jewelry industry, Mr. Rajendra Surana has built Surana Gems & Jewels into one of Jaipur's most trusted jewelry houses, preserving royal heritage techniques since 1995.
Mrs. Surana
Leading our design team with a keen eye for detail and passion for traditional Indian jewelry craftsmanship, ensuring every piece reflects authentic heritage.
Rajesh Kumar
A third-generation jeweler with expertise in traditional Kundan and Meenakari techniques, preserving methods passed down through generations.
Where We Create
Visit our manufacturing unit in Johari Bazaar or our boutique showroom in Roop Vihar. Mr. Rajendra Surana is available for personal consultations.
Manufacturing Unit
Jaipur's historic jewelry district, where artisans have worked for generations. Where traditional techniques come alive daily. Where heritage continues as active practice.
Monday - Saturday: 10:00 AM - 7:00 PM
Sunday: 11:00 AM - 5:00 PM
Boutique Experience
Comfortable environment for consultations. Mr. Surana meets regularly with clients, understanding stories, guiding selections, building relationships that span decades.
Monday - Saturday: 10:00 AM - 7:00 PM
Sunday: 11:00 AM - 5:00 PM